The Soho Jean

Denim is a staple of all of our wardrobes, but what you perhaps didn’t realise is that denim is one of the least environmentally sustainable materials. A recent article in Journal of Cleaner Production uncovered that one pair of conventional cotton denim jeans can have carbon emissions as large as 33.4kgCO₂. A large portion of these emissions come from the immense water supplies needed to produce cotton using conventional farming techniques: 1kg of conventional cotton can require between 10,000 and 22,500 litres of water, depending on geographic region. Furthermore, one pair of conventional denim jeans can contain up to 10,850 litres of embodied water — that is, water used in the overall production of the end garment, inclusive of weaving the cotton fibre into a useable yarn. 

Cotton farming thus produces a pretty bleak image. However, organic farming is on the rise. Between 2016 and 2017, the number of GOTS certified organic cotton farms grew by 8% to 5,024 farms globally. Moreover, organic cotton uses up to 91% less water per square meter, than its conventionally grown alternative. Recognising the huge environmental benefits, Australian loungewear brand Robb & Lulu chooses to craft its signature loungewear out of only 100% GOTS certified organic cotton. Amongst their staple pieces, Robb & Lulu has created the ultimate intersection between style and comfort with the Soho Jean. Made from 100% organic cotton stretch drill, these women’s lightweight organic denim jeans are dreamily soft, and perfect for wearing at home, and out and about. Not only are these jeans nice on you, they’re nice to the environment. Below, we’ll introduce you to our gorgeous new colours, each hand dyed using a cold pigment dye with a stonewash finish to make them the ultimate in comfort denim.

Indigo

Price: $139.95

The Soho women’s organic cotton jeans are your essential comfy jean, and our Indigo wash is a stunning option for your wear-anywhere favourite organic blue denim. Hand-dyed with a cold pigment, these organic denim jeans have a velvety finish, and are so soft it will feel like you’re wearing sweatpants. With a relaxed fit and drawcord tie to provide the maximum comfort, you’ll be reaching for this organic stretch denim across all the seasons. Features side and back pockets provide minimalist details, while offering functionality. Team these organic blue denim jeans with our 100% organic cotton New York long sleeve tee in Khaki, for an easy at home look. Otherwise throw our new organic cotton French terry Greenwich cardigan in Stone on top, for an easy but comfortable outfit to pop out for brunch in.

Tuscany Red

Price: $139.95

What’s better than comfy ethical loungewear? Comfy organic cotton denim that feels like you favourite ethical loungewear! Our Soho Jean in Tuscany Red is the ultimate hybrid between your favourite organic loungewear pants and your favourite comfy denim jeans. Made from a delightful organic cotton light denim fabric, hand dyed with our signature non-toxic dyes, Tuscany Red is the new statement colour for your Winter through to Spring. A stonewash finish ensures that these organic denim jeans will feel like your long-time favourites, from your first wear. Pair these with an organic cotton Melrose V-Neck Tee in Grey Marle and sneakers for an easy outfit, otherwise throw on our New Jersey organic sweatshirt for a cute cropped contrast.

Khaki

Price: $139.95

With feature leg panelling and statement pockets, the Soho Jean in Khaki is your new go-to for brunch, running errands, meeting friends for dinner, and everything else. Made from stretch drill, these jeans offer a premium in lightweight organic denim and we know you won’t want to take them off once you’ve put them on. These organic denim pants are hand dyed using non-toxic dyes, and finished with a stonewash to make them dreamily soft before you’ve even worn them! Pair these with our Baltimore organic cotton long sleeve tee in white for an easy winter combo. Or, if you’re feeling bold, pair it with our Greenwich cardigan in Khaki for a vision in green.

Mocha

Price: $139.95

Made ethically by Australian loungewear brand Robb & Lulu, and featuring an elastic waist with adjustable drawstring, the Soho is the ultimate comfy jean. Constructed from a 100% organic cotton stretch drill the leg can be cuffed to offer versatility across seasons, and a generous amount of fabric contours the leg while still offering a relaxed fit. Feature side pockets combine with leg panelling to accentuate the stonewash finish on these hand-dyed jeans, which makes the Soho an ultra-cool organic cotton baggy jean. Pair it with our New York organic cotton long sleeve tee for comfort at home, or throw a Norwich hood in Stone over the top for when you leave the house.

Blush

Price: $139.95

Feminine, but edgy. That’s our new Pearl Blush shade in the Soho Jean. Feature pockets and side panels accent the legs, while the structure of the jean allows for structured flow. Made with hand dyed organic cotton stretch drill, these organic denim jeans have a divine pastel finish. An elasticised waist with adjustable drawstring, and a cuffed leg make this jean the ultimate in versatility. We use a stonewash finish to give this lightweight organic denim a divinely soft finish that makes it feel more like your favourite organic loungewear, than a chic pair of jeans. We think the Pearl Blush is contrasted beautifully with the matte finish on our organic cotton Baltimore long sleeve tee in Stone. If you’re just settling in for some Netflix and chill at home though, you can’t go past our new Manhattan Sweat, made from delightfully cosy organic cotton waffle.

Key Features:

• Elasticated jogger jean
• Pairs easily with all outfits
• Draw cord tie
• Side and back pockets
• Detailed leg panelling
• Ankle cuffs look great rolled up or down
• Produced fairly in India
• Donates to WWF Australia, to help protect & care for our native wildlife